"Target -- one of the largest bricks-and-mortar retailers on the planet -- is among the interested ensemble. "One of the new ways we're discovering up-and-coming games is through crowdfunding sites, like Kickstarter and Indiegogo," says Nik Nayar, Target's vice president of toy merchandising. "We brought in our first game that originated on Kickstarter -- Utter Nonsense -- last year and it's already become a hit with our grown-up guests. Having the right mix of classic and new options means there's something for everyone."

Read the full article on Inc.com to learn how retailers everywhere are beginning to see the value in bringing crowdfunded products to market.

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