Inc.: "Retailers Turn to an Unusual Source for New SKUs"

"Target -- one of the largest bricks-and-mortar retailers on the planet -- is among the interested ensemble. "One of the new ways we're discovering up-and-coming games is through crowdfunding sites, like Kickstarter and Indiegogo," says Nik Nayar, Target's vice president of toy merchandising. "We brought in our first game that originated on Kickstarter -- Utter Nonsense -- last year and it's already become a hit with our grown-up guests. Having the right mix of classic and new options means there's something for everyone."

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U of I Alumni Magazine: "Wild cards Tim Swindle and Dave Mazurek"

"These phrases may seem simple, but I can’t tell you the amount of time we spent poring over every word, thinking, ‘Is this going to be funny?’ We hired a great group of writers, including a senior writer for Tosh.0 and a couple UI alums. We have writers who are African American, Jewish, female, male…from the East Coast, Midwest, West Coast. You can pick up the flavor of those backgrounds and cultures from the game."

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Business Insider: “This addictive party game is the new 'Cards Against Humanity'”

"If you're going to do something like we did, do something that you're passionate about," Swindle says, admitting it is a cliche. "For us we worked all day and then came home and stayed up until 2 a.m. working on this when we have to wake up at 6 a.m. We spent our whole summer holed up working on this, but if you're not passionate about it then it is just going to die."

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I laughed so hard, I almost peed.

— Amy Guth, WGN Radio

The most fun you can have with your voice.

— Jonathan Pitts, Improv Producer

This is the best game ever.

— Random 10-year-old boy